Abhirup Datta has been appointed as the new CEO of Sokrati, a leading performance marketing agency at Dentsu India. In this expanded role, Datta will continue to serve as CEO of Performance Practice, reporting to Anita Kotwani, CEO – Media, South Asia, Dentsu. His appointment underscores Dentsu India’s commitment to strengthening its position in the performance marketing sector and driving innovation within the digital marketing landscape.
Abhirup Datta’s primary focus will be to accelerate Sokrati’s growth and innovation, with an emphasis on evolving Performance Marketing 2.0. This includes integrating new ideas and pioneering products that will give Sokrati a competitive edge in the rapidly changing digital marketing space. Datta has a proven track record of driving transformational growth and will continue to leverage his expertise to enhance Sokrati’s market leadership.
Additionally, Dentsu India has appointed Prajaktta Gosavi as the new leader for integrated solution delivery within the Performance Practice. Gosavi, who has been with Dentsu India for over six years, will oversee the performance marketing services of multiple brands, including Sokrati, iProspect, Carat, and Dentsu X. Her new role involves ensuring operational excellence and streamlining processes to deliver superior results to clients.
Anita Kotwani expressed confidence in Datta and Gosavi’s leadership, recognizing Datta’s ability to drive innovation and Gosavi’s expertise in operational excellence. Both are expected to play key roles in enhancing Dentsu India’s performance marketing ecosystem and collaborating across teams to deliver exceptional client outcomes.
Abhirup Datta expressed his excitement for the new opportunity and highlighted Dentsu India’s customer-centric approach, which aligns with his own leadership philosophy. He is eager to work with the talented team at Sokrati to further enhance the company’s growth and success in the evolving digital marketing world.