Hinduja Global Solutions’ (HGS) digital media division has announced the appointment of senior media and telecom professional Hemlata Sharma as Executive Vice President & Chief Business Officer – Consumer Business at NXTDIGITAL Media Group. The appointment marks a significant addition to the leadership team as the organization strengthens its presence across India’s rapidly evolving DTV, broadband, IPTV, and OTT ecosystem.
In her new role, Sharma will lead the retail business comprising satellite (HITS), cable, and retail broadband operations for the NXTDIGITAL DTV and retail ONE Broadband brands across India. With P&L responsibility, she will drive business growth initiatives, distribution strategy, and retail partnerships, supporting the group’s expansion while enhancing its positioning in the competitive television and broadband market.
Bringing over 25 years of experience across media, broadcasting, and telecommunications, Sharma joins NXTDIGITAL Media Group with a strong track record in scaling businesses, driving revenue growth, and building high-impact distribution networks. Prior to this, she served as Head – Distribution, Research & CRM at Zee Media Corporation Limited, where she led nationwide distribution strategies for 14 news channels, including Zee TV, GEC channels, Zee News, WION, Zee Business, and several regional networks, while also driving consumer insights and programming strategies at scale.
Her career reflects deep expertise in managing large-scale alliances, expanding global distribution footprints, and leveraging consumer research to shape content and business decisions. She has successfully driven platform visibility across DTH, IPTV, cable, and DD Free Dish ecosystems, while also overseeing international distribution across North America, MENA, Europe, Africa, and APAC regions.
Earlier in her career, Sharma held leadership roles at Triplecom Media, TEN Sports Network, Airtel, and Zee Entertainment Enterprises Limited. At TEN Sports, she played a pivotal role in relaunching the network as an independent bouquet and building its retail distribution vertical, while at Airtel she delivered strong growth in revenue, customer acquisition, and operational efficiency, earning national recognition for performance excellence.
With her strong leadership in business strategy, distribution, and customer-centric innovation, Hemlata Sharma’s appointment comes at a crucial time for NXTDIGITAL Media Group. Her ability to combine market insight with execution excellence is expected to accelerate growth, deepen consumer engagement, and position the organization for its next phase of expansion in India’s dynamic media and entertainment landscape.